creative 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘦𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵 | agency cmo at komplement, inc. | artist manager for DNDR


Shelby Rogowski is one of the busier people on the planet. She juggles so many jobs all at once that children sometimes approach her on the sidewalk and say "wow" and clap, which she finds adorable. After stints in the music industry, marketing, graphic design, and photography, Shelby today has met a match in her career as Chief Marketing Officer and founder of Komplement. As a business consulting and marketing agency, her job brings her in contact with a wide variety of clients that demand a combination of all of her skills, which is where she feels most alive. Whereas most professional lives either consist of practical skills or creative drives, Shelby's versatility and diverse career probably comes from her desire not to sacrifice one for the other. She began as a singer/songwriter. As a teenager, she was signed to the "The Dream" at Radiokilla Records & Islands Def Jam (who wrote hits like umbrella, single ladies, the hit list goes on...). This could have been the beginning of a life dedicated solely to singing and writing, but the next phase on Shelby's career began when she started cheating on music with graphic design. Music was upset, but would eventually forgive her. Between recording sessions, she would experiment realism portraits using charcoal. Soon after, her neighbor saw one of her drawings. He was a CEO of a top advertising agency in Atlanta, and immediately hired her to illustrate for the graphic designers at his company. She would have been thrilled to let her love for music and art guide her for the rest of her life, but then another calling came knocking on her door. In her dwindling free-time, she devoted hours each day to learning how to code. By 17, she was a go-to for her friends who needed a stand-out myspace page. Those beginnings sound humble, but it was actually a world-class education in not only the digital language, but in the art of discovering and manifesting a client's brand in their web-presence. She lived between Atlanta and New York until her contract with Island Def Jam came to a close. Then, seeking a fresh start, she moved to LA to see if she could find a job that would put all her talents to use. She found it in an unlikely place - as the personal assistant to Rabbi Shlomo Einhorn. She designed flyers and for various schools and projects in the Jewish Community, and the extensive portfolio she put together in that time made taking meetings with creative agencies a natural next step. She quickly found herself working at two of her dream companies. Rising to the upper echelon, she graduated from Jr. graphic designer, to senior designer, to art director, overseeing teams to guide the build and design of websites for diverse fashion houses, magazines, record labels, and global commercial corporations. She was excited to exercise her refined and minimalist aesthetic in all these different avenues, and she also fell in love with acting as a team leader. To this day, she maintains assignments with high-profile clientele. Shelby has worked with major name brands to include Oracle, HBO, Nike, Samsung, Uber, Maxim, Warner Music Group, and Virgin Hotels. Shelby co-founded Komplement because it put all her abilities to the test at once. Practiced in the practical talents of coding and team-building, but also trained in art, brand-identification, and photography, she thought it was only natural to start a company that itself embodied a bringing together of dichotomies. Whereas most marketing agencies don't also do business, and most business consulting firms don't touch marketing, Komplement was started to bring the two together under the idea that they truly are nothing without each other. Shelby now is at the center of a creative and business minded field, and she feels thrilled to get to continue to play so many different games at once. And if that wasn't enough, she also manages the Swedish pop-duo DNDR. Still a juggler. So the children on the sidewalk will probably still be throwing money at her on the sidewalk for the foreseeable future. Just don't ask her if she "does parties." She doesn't. Yet. If you would like to hire Shelby for any of her service offerings, please navigate to the Komplement website and contact the agency about service offerings.
“I have no special talent. I am only passionately curious.
— -Albert Einstein