Halle Berry & The Old Gays / Executive Creative Director
Pride is an iconic celebration of self-expression. Pride originates within, with one's unique self and story. Sharing our true selves invites others to join us in moving forward, together. Sharing our stories invites others to do the same, creating the path to progress. Pride may be a celebration, but Serving Pride is a way of life. We teamed up with our friends at wayOUT foundation, a non-profit that empowers LGBTQ+ folks to feel safe being their most authentic selves. Proceeds from all sales from this product went to support the wayOUT foundation. I worked on conceptualizing, writing, and executing (pre and post-production) this campaign. This included organizing and leading our internal team, hiring core talent, and directing external production partners.
Executive Creative Director: Shelby Rogowski
Creative Director: Charlotte Cooper
Copywriter: Dan Prevette
Director: Tyler Cunningham
Photographers: Kate Biel, Tracie Davis
Production Company: Middlechild Studios
Credits
OOH NYC
OOH LA
Cinespia Premiere at the Old Hollywood Forever Cemetery
OOH MIAMI
Press
ADWEEK
“Halle Berry and The Old Gays Serve Pride and Sip Canned Wine in Vibrant Campaign for Bev”
“Pride Month is a time to celebrate the ability to live as your authentic self, and canned wine brand Bev sought some people with a lot of experience doing just that for its ”Serving Pride” campaign. The effort, which kicked off on June 16th, centers on a nearly two-minute spot starring Academy Award Winning actor Halle Berry and TikTok stars The Old Gays, as well as OOH displays.”
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FORBES
By Partnering With The Old Gays, Bev Is Hoping To Broaden Their Reach And Spread Their Message.
“Inspired by the television show Charlie's Angels, it sees her calling the four men and telling them that the world has forgotten what it means to be iconic and needs a reminder of what it is to live your best life. Each man talks about an iconic moment in their life in the tongue-in-cheek humorous slant that has drawn people to the Old Gays.”
BUSINESS INSIDER
Bev Partners with wayOUT & TikTok's The Old Gays to Serve Pride This Summer
“The campaign, which includes new product innovation, out-of-home advertising, a social campaign, and Los Angeles-based activations, kicks off today with the launch of limited-edition Bev Pride, a white wine spritz that donates 10% of proceeds to wayOUT. The launch coincides with Bev announcing Academy Award Winning Actor and Director Halle Berry, who makes a cameo in the campaign video, as its newest investor..”