LA Fitness / Senior Creative Art Director
This campaign was conceptualized as we came out of the pandemic. The “welcome to your comeback” concept was about the anthemic return to gyms after being isolated for so long. I worked on all touchpoints of this campaign, from conceptualizing to producing artwork, digital ads, OOH, websites, and more.
Credits
Agency: The Woo Agency
Executive Creative Director: Ty Lifeset
Design Director: Marilyn Nakazato