LG Audio / Senior Creative Art Director
The XBOOM 360 fills your space with expansive, wide-reaching full circle sound. We had to create visuals that showed an omni-directional capability. I worked on the conceptualizing, styling, propping, and casting of this campaign. This included organizing and producing with our internal team, hiring core talent, and directing external production partners to make sure the content the client envisioned was captured and retouched correctly.
Credits
Agency: The Woo Agency
Executive Creative Director: Ty Lifeset
Senior Creative Art Director: Shelby Rogowski
Design Director: Marilyn Nakazato