Cardi B’s Whipshots / Senior Creative Art Director
Cardi B took luscious whipped cream and mixed in premium distilled vodka. Our agency worked to conceptualize and deliver everything from brand identity, photo, video, music composition, web design, renderings, events, and more—facilitating the brand’s successful promotion and debut. My role was spread across all art focused touch-points and I owned the web design with our dev team.
Credits
Agency: The Woo Agency
Executive Creative Director: Ty Lifeset
Design Director: Marilyn Nakazato
Photographer: Jenna Gana
3D: Ben Chelouche
Press
FORBES
Cardi B’s Whipshots Taste As Good As They Look
“The partnership was a no-brainer for global artist Cardi B. Starco Brands who have pushed the boundaries, existing in the consumer products space for years. They consider themselves a company whose main goal is to “innovate differently, seeking out the whitespace in popular consumer categories and solving with cutting edge brands that change behavior.”
JIMMY FALLON
Jimmy Fallon announces the drop of Cardi B’s Whipshots.
On a recent episode of "The Tonight Show Starring Jimmy Fallon," the host introduced a new drink called "Whip Shots" to his audience. The drink combines vodka and whipped cream, and Fallon, who tasted it for the first time on the show, expressed his surprise and delight at the flavor. He announced the drink would be available for purchase, creating a buzz among fans.
TODAY SHOW
Jenna and Willie try Cardi B’s boozy whipped cream: Yuck or Yum?
“On TODAY with Hoda & Jenna, Jenna Bush Hager and guest co-host Willie Geist take a taste of Cardi B’s new line of vodka-infused whipped creams. Will it be yuck… or yum? “It is kinda tasty,” Willie says.”
Awards
Rising Star Award
SIP Awards
Double Gold Medal 2022 SIP Award
International Spirits Gold Medal
Gold Medal at the LA International Spirits Competition