Executive Creative Director / Bev Orange Wine

Bev’s Orange packaging design Orange Wine design came from the unique character and nature of the wine. Orange wine uses the grapes' skins, giving it a gritty and bold flavor profile that stands out from traditional white wines. We went with organic elements and natural textures mixed with pops of orange color that immediately caught the eye. We also incorporated playful and edgy typography that nods to the punk movement, which has always been about pushing boundaries and breaking the rules. This shoot includes set-ups for our fall product launch! We wanted it to be funky, modern, and playful. We incorporated sequins, orange hues, and textures to convey a playful and premium feel.