Lenovo Legion / Senior Creative Art Director
We had to pitch in a unique concept for this commercial, and were competing globally with other agencies. I worked on the conceptualizing, storyboarding, scripting, and styling of this campaign. I also created digital ads alongside the commercial to coincide with the products launch. These duties included pitching, organizing, and conceptualizing with our internal team to make sure the content the client envisioned was competitive and the business won. We scored the highest marks against all of the other agencies competing and won the business.
Credits
Agency: The Woo Agency
Creative Director: Ty Lifeset
Senior Creative Art Director: Shelby Rogowski
Design Director: Marilyn Nakazato